A Fast Sale Can Be All In The Way You Market Why does one home in a neighborhood sell faster than another
that is similar in price and size? Marketing!
An effective marketing plan goes a long way in making your
home seem a better buy than the next, therefore attracting
more potential buyers. Your real estate professional can help
you with advertising, such as flyers, newspaper ads, yard signs,
Internet listings, but as the seller, there are things you
can do too.
Pricing
Price your home to sell. Homes that are priced within market value sell much
faster than those overpriced. Overpricing your home can cause you to miss
out potential purchase offers, because buyers may think that you aren't a
serious seller. You should work with your real estate professional to come
up with a competitive asking price.
Appearance
Make a good first impression. The appearance-inside and out-is important to
selling your home quickly. The outside of the home is the first thing the
buyer sees. Make sure that the yard is well-manicured, bushes and trees are
groomed, and the yard is free of debris.
On the inside, neutral colors and traditional
layouts are thought of as "safe options" that appeal to most
buyers. Homes with strong colors or busy wallpaper might
make the home more difficult to sell.
Clear those counters and tables. If there is too much clutter
around the home, chances are the potential buyer won't see
the home for what it's really worth. Clutter will also make
the home look smaller than it actually is.
Your real estate professional can help
suggest ways to "set
the stage" and make the property ready for showing.
Leave the house
Give the buyer space. Most real estate professionals agree that a home sells
faster when the seller is not present when prospective buyers are viewing
the home. Oftentimes, buyers feel uncomfortable around the seller and might
not inspect everything they would want to. They might not want to offend
the buyer or seem impolite. As a result, potential buyers may rush through
the showing and simply move on to the next home on their list.
Availability
Make your home easily available for showing. If you have a complicated showing
procedure-such as needing 24-hour notice for previews, you may cut off a
good portion of the buying market. Many requests from real estate professionals
are for same-day, even last minute, showings.
If you are considering selling your home, enlist the help
of a real estate professional who can assist you in creating
an efficient marketing plan-a marketing plan that not only
gives you the price you deserve, but also ensures that the
property sells in a timely manner. A good real estate professional
should be able to give you valuable advice on how to best meet
both these goals. |
